A private concept, not a sales pitch
Hi Shaun,
Website Guy has looked after minies.com.au for a long while now, and it has done its job. It has sat there, loaded, taken calls and put machines in front of people who went on to buy them. Nobody is about to call that a failure.
What has changed is everything around it. When we built the site, most people found you from a desk. Now they find you from a phone, standing in a yard, with one hand free. What Google rewards has moved too, and so has what a buyer expects to see before they will pick up the phone to a business they have not dealt with before.
Then there is AI. A fair few buyers now ask ChatGPT, or Google's own AI answers, before they get anywhere near a list of blue links. The useful part is that this is not a second job on top of Google. Google's own guidance is that its AI answers run on the same systems as ordinary search results, so the work that makes a page readable to Google is the same work that gets it picked up by AI. The flip side matters more: anything Google cannot read properly, like your machine specs sitting inside PDF brochures, is invisible to both.
So rather than send you a quote and ask you to imagine it, we have built you some of it. Scroll down and you can see your own pages side by side, old and new, on both a desktop and a phone. Everything below is real and clickable.
ZacWebsite Guy
Where things stand
Not a list of faults. A list of things that were normal when we built it and are not any more.
The site technically works on a phone, which is a different thing from being built for one. No sticky call button, small tap targets, and a layout that was designed for a desktop and then squeezed.
Operating weights, dig depths and reach all sit inside brochure downloads. Google cannot read them, and a buyer comparing two machines has to download both and flick between them.
The page description Google shows in search results is identical on the home page, the range and every individual machine, so no single machine gets a listing written for it.
Machines are spread over three numbered pages with no way to narrow by type, and the machine pages have no enquiry form, so an interested buyer has to go find the contact page.
Side by side
Switch between desktop and phone. These are not pictures: the panel on the right is a working page, so resize the window or open it on your phone and watch it behave.
What is included
The most widely used platform in the world, which means you are never locked to one developer. Yours to own, and easy to add to.
Proper tap targets, a call button that follows the page, and layouts designed for a screen held in one hand rather than shrunk to fit it.
Every page rewritten and expanded from what is already there, so it reads well, says more and gives Google something to work with.
A one off pass across the whole site: page titles, descriptions written per page, heading structure and the technical markup search engines read.
Every old address redirected to its new home so the rankings and links you have built up carry across rather than starting again.
Your hosting, your domain and your support stay exactly where they are, with us. The new site simply replaces the old one once you have signed it off.
How it runs
Kick off is the day we have what we need from you, which is usually a short conversation and whatever photos you have. The clock starts there, not at payment.
A conversation about the machines you want pushed hardest, and anything you have wanted the site to do and it has not.
We take the concept above and build it out across the full site, rewriting every page as we go.
You see the whole site on a private address, click through it and tell us what to change.
Redirects in place, the new site goes live over the old one, and we watch the search side for the weeks after.
Normally $3,995.00 + GST
Covers the rebuild, the writing and the SEO pass across the site as it stands. If the site grows beyond what is there now we will talk about it before we do it, never after.
What happens next
No forms, no portal, no meeting to book. Hit the button, send us two words and we will take it from there.
Or just call. 02 4329 2814 or 0433 877 148.
And if the timing is not right, that is a perfectly good answer. We will keep looking after the current site exactly as we always have, and this will still be here whenever you want to come back to it.
Reply with either:
I'm In and we will send the deposit invoice and book your kick off.
Tell Me More and we will give you a call to talk it through, no commitment.
